Common approaches to get you started

This package includes the following recommendations, designs and strategies:

• On-boarding session
• One-hour workshop [selection]
• Market and brief information analysis
• Brand core (mission, vision, values, brand story)
• Brand positioning (audience, market, value proposition)
• Brand persona 
• Visual references for your designer (as needed)

All of start, plus:

• Two personas 
• Buyer journey map  
• Ecosystem & channel plan 

All of grow, plus:

• Lite messaging framework
• Pillars, themes and series recommendations 
• Digital asset analysis and recommendations 
• Brand launch strategy & plan

This package includes the following recommendations, designs and strategies:

• On-boarding session
• Two competitors analyzed for marketing strategies
• Audience research for core target market
• Target audiences defined
• Website audit and conversion optimization plan
• Ecosystem 
• Digital strategy
• Action plan

All of start, plus: 

• Up to three competitors analyzed
• Two target audience personas 
• Marketing SWOT analysis
• Journey and goals plan
• Digital campaign plan
• Email campaign plan

All of grow, plus: 

• Up to five competitors analyzed 
• Current marketing analysis, leads & conversion analysis
• Additional personas as needed
• ICP identification and creation
• Brand value proposition
• Content strategy
• Resource and staffing requirements 
• Technology requirements 
• KPI strategy
• Final comprehensive marketing strategy